Loveski Deli
For Loveski Deli, I created a complete visual experience rooted in community, flavor, and nostalgia. This project included a psychedelic-inspired merch line, a vintage-style mascot illustration, and a detailed drawing of their signature breakfast sandwich—all echoing the charm of classic Jewish delis with a Northern California twist. The artwork was used across merch and packaging, helping the brand stand out with playful character and a deep sense of place.
Summer of Loveski
For this merch drop, I created a visual identity that channels the soul of Napa and the roots of Jewish deli culture. “Summer of Loveski” blends 1970s psychedelic art with the warm, communal energy of a NorCal bagel shop. Inspired by the Grateful Dead, Jefferson Airplane, and Summer of Love aesthetics, this collection celebrates the creativity, flavor, and neighborhood pride that define Loveski Deli.
